Crush
26 Case Studies
A Crush Case Study
Wilkins Vardy, a successful local estate agency with over 50 years of heritage, faced the challenge of modernizing its brand to appeal to a younger demographic of online property buyers while retaining its established reputation and trust. They briefed CRUSH on a comprehensive rebrand to remain relevant in a highly competitive market.
CRUSH implemented a new brand identity that balanced heritage colors with modern typographic elements to convey a contemporary yet trustworthy brand. The solution successfully positioned Wilkins Vardy as a premium, aspirational, and accessible agency. The work was recognized by the German Brand Awards and The Novi Awards, and the client reported being highly satisfied with the process and outcome.