Case Study: Wilkins Vardy modernises its estate agency brand with Crush

A Crush Case Study

Preview of the Wilkins Vardy Estate Agents Case Study

Wilkins Vardy refreshes its 50-year estate agency brand with Crush

Wilkins Vardy, a successful local estate agency with over 50 years of heritage, faced the challenge of modernizing its brand to appeal to a younger demographic of online property buyers while retaining its established reputation and trust. They briefed CRUSH on a comprehensive rebrand to remain relevant in a highly competitive market.

CRUSH implemented a new brand identity that balanced heritage colors with modern typographic elements to convey a contemporary yet trustworthy brand. The solution successfully positioned Wilkins Vardy as a premium, aspirational, and accessible agency. The work was recognized by the German Brand Awards and The Novi Awards, and the client reported being highly satisfied with the process and outcome.


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