Case Study: OCO Technology achieves a global brand refresh and website launch with CRUSH

OCO Technology completes a 12-week rebrand with Crush

OCO Technology, a company that delivers a world-first in permanent carbon dioxide capture for sustainable construction, needed a complete rebrand to reflect its rapid global growth. This fast-paced project had to be completed within a legally-agreed 12-week period. They partnered with the vendor Crush for this comprehensive rebranding effort.

Crush worked closely with OCO Technology to decide on a new company name and then developed a fresh brand identity, full guidelines, and a new responsive website. The vendor also updated signage across three sites and delivered a wide range of marketing materials and sales collateral. The successful project resulted in OCO Technology's revenue growth skyrocketing from £600k to £13 million globally over six years, and the work was recognized by awards like the German Brand Awards.

OCO Technology