Case Study: Hawthorn achieves a clearer brand identity and website with CRUSH

Hawthorn refreshes brand and website with Crush using 3 core ideas

Hawthorn Advisors, a PR agency, needed to refresh their own brand to better articulate their strategic purpose and story, as their existing identity lacked a creative thread. They engaged the vendor Crush for brand identity and web design services to address this challenge.

Crush developed a new brand idea, "Reach, Engage, Impact Change," which guided a logo refresh and the creation of a new minimal, elegant website. The solution used simple animated circle graphics to visually demonstrate the agency's complex work. The result was a clarified and simplified online presence with clear navigation and strong messaging, which subsequently won a German Brand Award.

Hawthorn