Case Study: Chesterfield Borough Council transforms its brand identity with CRUSH

Chesterfield Borough Council secures millions in regeneration funding with Crush

Chesterfield Borough Council lacked a cohesive brand identity and struggled to effectively communicate its community programmes and support services. To change both internal and external perceptions, they engaged the design agency CRUSH through a rebranding project following a European tender process.

CRUSH implemented a comprehensive rebrand, including a new logo, brand system, and marketing materials, developed through community consultation. This fresh strategy and identity repositioned Chesterfield as a progressive town. Following the work by CRUSH, the council secured millions in regeneration funding for parks, housing, and local businesses, with the rebrand receiving industry awards and enduring local impact.

Chesterfield Borough Council