Case Study: Briggs of Burton strengthens its brand and digital presence with Crush

Briggs of Burton Plc refreshes brand across 1732-year heritage with Crush

Briggs of Burton Plc, an engineering firm with expertise in the food, beverage, and pharmaceutical industries, required a comprehensive rebrand to better communicate its dual identity of traditionalism and innovation. Despite being a sector leader, its existing brand did not effectively demonstrate its success. The company engaged vendor Crush for a logo refresh, brand identity, and a new responsive website.

Crush implemented a full rebrand, including comprehensive guidelines, a website build, signage, and marketing materials. This effort successfully aligned Briggs of Burton's brand with its market position and ensured harmony across all touchpoints. The project also strategically aligned with the wider goals of its parent company, the CLPT Group, bolstering the collective group's brand identity and enhancing its presence at major industry exhibitions. Crush continues to support Briggs of Burton on a wide array of marketing projects.

Briggs of Burton Plc