Case Study: Immi Achieves Faster EDI Integration and Streamlined Retail Onboarding with Crstl

IMMI cuts EDI integration time from 1 year to days with Crstl

Immi, a high-protein instant ramen brand, faced significant operational hurdles as it expanded its retail partnerships. Their previous electronic data interchange (EDI) provider was slow to respond and created bottlenecks, taking up to a year to onboard new specialty customers and hindering their growth. This challenge led them to seek a new solution and partner with the vendor Crstl.

Crstl implemented its EDI automation platform, which provided Immi with real-time purchase order visibility via Slack, seamless integration with Cin7, and dedicated white-glove support. This solution drastically reduced their EDI integration time from a year to just days, enabling rapid onboarding of new retail partners. As a result, Immi's team became much more efficient and maintained strong retail velocity during its nationwide expansion.

IMMI