Case Study: Victoria's Secret & PINK achieves synchronized flagship digital signage with CrownTV

Victoria's Secret & PINK powers 15 synchronized displays on Fifth Avenue with CrownTV

Victoria's Secret & PINK needed a digital signage solution that matched the prestige of their new 24,000 sq ft flagship store on Fifth Avenue in Manhattan. The challenge was to create a program that could synchronize content across the large retail space and an upper-floor event area, including portrait-orientation screens for a curved bar, all while allowing for real-time updates without on-site technical support. They partnered with vendor CrownTV to design and implement this system.

CrownTV installed 15 Samsung QM98 and QM85C commercial displays synchronized in five groups of three. This solution allowed different content to run in distinct zones, with the events team able to switch feeds on the upper floor in real time from a tablet. The flagship opened with all screens fully operational, enabling real-time content updates and seamless event execution. CrownTV's implementation has served as a successful reference install for the brand, demonstrating a multi-zone, multi-feed program operated from a single dashboard.

Victoria's Secret & PINK