Case Study: L’Occitane achieves centralized digital signage across 150+ stores with CrownTV

L’Occitane Group rolls out digital signage across 150+ stores with CrownTV

L'Occitane Group needed to deploy a centralized digital signage solution across its entire North American retail footprint of over 150 stores in the United States and Canada. The challenge was finding a single platform from CrownTV that could scale across different store formats, from large video walls to single displays, while also providing distinct content control permissions for its IT department, central marketing team, and individual store managers.

CrownTV implemented a solution using Samsung commercial displays and its Cloud Dashboard with a three-tier permission structure. This allowed each team to manage their respective areas without conflict, and real-time device monitoring ensured operational reliability. As a result, L'Occitane's marketing team can now ship seasonal and social media campaigns to all stores from one central location. The successful deployment has led to plans for a further European expansion using the same CrownTV platform.

L’Occitane Group