Case Study: LeSportsac transforms its SoHo flagship with CrownTV's turnkey retail digital signage

LeSportsac launches a flagship experience with CrownTV and zero store downtime

LeSportsac, a handbag and accessories retailer, faced the challenge of creating a cohesive and impactful brand experience for its SoHo flagship store that would engage customers from the sidewalk to the sales floor. They partnered with the digital signage company CrownTV to transform the space into a connected digital environment rather than just installing hardware.

CrownTV implemented an end-to-end solution featuring two high-brightness 3,000-nit Samsung window displays to capture street attention and a large-format 98-inch Samsung display inside to anchor the sales floor, all framed with custom millwork to blend into the architecture. The result was a seamless flagship experience with zero store downtime during the after-hours installation. CrownTV's content management software also allowed the LeSportsac team to independently control campaigns across all screens, refreshing content instantly.

LeSportsac