Case Study: Invicta Stores enhances in-store retail experience with CrownTV digital signage

How a top contender in the luxury watch industry used digital signage to enhance their brand experience

Invicta Stores, a top contender in the luxury watch industry with over 50 retail locations, faced the challenge of managing a cumbersome DIY digital signage solution that relied on manually creating and mailing DVDs. Seeking a more efficient and dynamic system, they partnered with CrownTV for an all-inclusive digital signage solution to enhance their in-store brand experience and streamline communications.

CrownTV implemented its proprietary hardware and cloud-based dashboard software, enabling Invicta to centrally manage and deploy content across all screens, including video walls and LED panels. The solution allowed for real-time campaign updates, targeted content by location, and immediate monitoring of installations. As a result, Invicta significantly improved its customer experience, efficiently showcased new products, and increased sales margins for a new product release. CrownTV provided a reliable and scalable platform that gave Invicta control over its branding.

Invicta Stores

Alex Rangel

Senior Marketing Manager