Case Study: Herman Miller transforms its Park Avenue showroom with CrownTV's suspended Samsung 75" portrait display

Herman Miller launches a Park Avenue showroom display in 2 weeks with CrownTV

Herman Miller, an iconic American design firm, needed a high-impact digital signage solution for its Park Avenue showroom to support the launch of its Cosm office chair. The challenge was to install a single display that was brand-true to their design language and suspended against a bold red backdrop, all within an aggressive two-week timeline from consultation to going live. They partnered with the vendor CrownTV to achieve this.

CrownTV installed a Samsung QM75C 75-inch 4K commercial display in a portrait orientation, suspended by a thin-cable system that left the campaign backdrop unbroken. This solution was completed on the two-week timeline, creating a permanent showroom asset. The result was a brand-grade signage moment that successfully engaged the target audience of architects and designers walking past the Park Avenue showroom for the Cosm launch.

Herman Miller