Case Study: Gansevoort Hotel Group enhances elevator guest engagement with CrownTV digital signage

Gansevoort Hotel Group Gives Its Elevators a “lift” With Digital Signage

Gansevoort Hotel Group was using USB drives to manage digital signage in its New York City hotel elevators and sought a more convenient, affordable, and modern solution to promote its amenities and events to guests. They partnered with CrownTV to upgrade their system to a more efficient digital signage platform.

CrownTV implemented its cloud-based digital signage software and players, replacing the USB drives. This allowed Gansevoort to quickly and remotely update content to promote features like the rooftop bar and spa, leading to increased guest awareness and patronage of hotel amenities. The hotel reported that the solution was intuitive to manage and effective for driving revenue, and they highly recommend CrownTV to other businesses.

Gansevoort Hotel Group

Cutter Lakind

Digital Marketing Manager