Case Study: Redken Enhances Fifth Avenue Retail Experience with CrownTV Digital Signage

Digital Signage Gives Redken’s Fifth Avenue Retail Store a Makeover

Redken, a major hair care brand, faced the challenge of helping customers navigate its extensive product inventory in its new Fifth Avenue flagship store. Their previous digital signage from CrownTV was underutilized, providing brand ambiance but not effectively helping shoppers find or discover products.

CrownTV implemented a strategic digital signage solution with dedicated screens for new and featured products, like Heatcure, that included detailed information and videos. Screens were also integrated into the retail shelving to immerse shoppers in the brand. The result was a cutting-edge, connected space that simplified the shopping experience. CrownTV's technology also provided a seamless, automated operation for Redken's team, requiring minimal management while making a powerful first impression and attracting foot traffic.

Redken

Sheri Doss

VP of Education