Case Study: L’Occitane achieves reliable digital signage across 150 stores with CrownTV

Crowntv Outfits 150 L’occitane Stores With Its Robust, Innovative Digital Signage Solution

L’Occitane Group, a luxury French retailer with approximately 150 stores in North America, faced significant challenges with its previous digital signage solution. Issues included videos failing to play, overwhelming IT support tickets, and damaged screens, which led to lost marketing opportunities. They needed a reliable, secure, and scalable digital signage system from a provider like CrownTV that could be deployed quickly across all locations.

CrownTV implemented its robust digital signage solution by conducting individual store surveys, sourcing optimal displays, and coordinating a technician rollout for installation. The platform provided centralized content control, versatile screen configurations, and secure network integration. The results eliminated previous technical issues, freeing L’Occitane's IT team from support burdens. Due to the project's success, the partnership is expanding into European markets, and L’Occitane has also begun using CrownTV's solution for internal communications.

L’Occitane Group

Thuy Lan Le Viet

Senior Director of Business Transformation and Retail Operations