Case Study: Global Financial Services achieves a unified, scalable and secure global web presence with Crownpeak DXM

Why a top financial services corporation chose Crownpeak DXM to launch its global web presence

A leading Fortune 500 financial services firm with 20,000 employees across 95 countries undertook a global rebrand and needed to unify dozens of divisional websites that ran on different tech stacks and legacy back-end systems. The marketing and IT teams required a consistent UX and taxonomy, fast multilingual site rollout, single sign‑on, lightweight governance, and a platform that could improve performance, scale globally and reduce time to market without reengineering all backend feeds.

They selected Crownpeak DXM’s decoupled SaaS platform and managed AWS hosting, enabling a single authoring instance for many sites while routing content from internally hosted systems where needed. The deployment delivered fast brand rollout, flexible multi‑model publishing, robust security and high availability, easier multilingual publishing, and a scalable, future‑proof foundation for personalization and SSO.