Case Study: Global Pharma Company achieves improved engagement and rapid mobile launches with Crownpeak DXM

Transforming Customer Engagement and Conversions Across Digital Touchpoints

A global pharmaceutical company facing margin pressures needed to improve customer engagement across all digital touchpoints. Their legacy platform couldn’t support rapid marketing site deployments or the creation of mobile sites that met strict regulatory compliance, slowing campaigns and inhibiting digital growth.

They selected Crownpeak DXM, launching compliant mobile sites in just eight weeks. The platform integrated with existing systems, enabled agile content marketing, and empowered marketing to create and deploy campaigns without IT support. Results included improved engagement and conversions that exceeded targets, and Crownpeak DXM was adopted as the global standard for digital experiences.