Case Study: Leading Fortune 500 Financial Services Corporation achieves rapid global web relaunch without re-engineering legacy systems with Crownpeak DXM

Speeding Relaunch of Global Web Presence without the Need to Re-engineer Legacy Systems

A leading Fortune 500 financial services corporation undertook a global rebrand after a major restructure but faced fragmented digital properties: multiple divisions ran their own websites on different, aging on‑prem stacks, producing inconsistent UX and technical debt. The company needed to relaunch a unified global web presence that supported a common taxonomy, personalization, advanced search and single sign‑on — without reengineering high‑volume legacy back‑end feeds.

After evaluating 15 vendors they chose Crownpeak DXM for its SaaS model, security and decoupled authoring/delivery architecture, which allowed a mix of cloud and internally hosted deployments. Crownpeak routed legacy content through new templates so divisions could be brought into a single platform quickly; two major divisions went live in six months. The rollout delivered faster time‑to‑market and higher content throughput, scalable SaaS growth, and strong availability and cybersecurity while avoiding costly backend re‑engineering and enabling future personalization and SSO.