Case Study: Rolls‑Royce achieves consistent, high-quality web publishing with Crownpeak DQM

Rolls-Royce uses DQM to protect website quality in a devolved publication environment

Rolls‑Royce, a global power‑systems manufacturer with 39,000 employees in 50 countries, needed to relaunch rolls‑royce.com from legacy static HTML to a CMS and move to a devolved publication model. The key challenge was protecting brand and technical standards and removing single‑point bottlenecks as content editing was distributed to regional teams.

They implemented Crownpeak DQM to monitor and enforce online standards across the new CMS and templates. DQM enabled trained local web managers to publish and QA content, eliminated manual testing bottlenecks, improved brand consistency and company‑wide engagement, increased productivity for the central web team, and provided total visibility of the web estate.

Rolls Royce

Andrea Gold

Global Web Manager