Case Study: Sante Discount achieves 3x CTR RPM and 4x more personalized content to boost engagement and retention with Crownpeak

Optimizing customer engagement and retention with personalized content recommendations

Santé Discount, part of the Omniphar group and one of France’s leading online pharmacies (over 45,000 products and ~2 million unique visitors per month), faced low customer engagement and retention because content recommendations were managed manually and lacked personalization, limiting the volume and relevance of suggestions across the site.

Crownpeak implemented personalized recommendation strategies across the customer journey (homepage, product and category pages), automated rotation and administration, and instituted weekly optimization and A/B testing. The changes expanded carousels from 3 to 7, multiplied content packs by 4, and delivered a 3x increase in CTR RPM, 4x more content displayed, 4x higher global CTR, significant time savings in content management, and improved customer satisfaction and retention.

Sante Discount

Loic Lagarde

Chief Executive Officer