Case Study: Geberit AG achieves 50% faster time-to-market and a targeted global web presence with Crownpeak DXP

New corporate website created using the Crownpeak Digital Experience Platform (DXP) simplifies product and brand communication for target groups in 41 countries

Geberit AG, a leading European manufacturer of sanitary systems with sales in 41 countries, needed to consolidate numerous microsites and replace a legacy CMS that could no longer support localized product and brand communication. Marketing and communications required an easy‑to‑use platform to target diverse user groups (plumbers and contractors, architects, DIY homeowners), integrate multimedia, and speed up publishing across global and local sites.

Geberit chose Crownpeak’s hybrid headless DXP to centralize content, enable flexible content reuse, and integrate third‑party multimedia tools via the AppCenter. The new solution delivered a visually intuitive editor experience for ~100 global editors, supported targeted delivery by country, language and interest, cut time‑to‑market by around 50%, and enabled a full redesign and go‑live within four months while simplifying ongoing local launches and campaign publishing.

Geberit AG

Rolf Züger

IT Application Analyst