Case Study: Leading Children's Apparel Retailer achieves increased revenue with Crownpeak content-driven commerce

Leading Children’s Apparel Retailer - Customer Case Study

A long-established Atlanta-based children’s apparel retailer — the largest branded baby and kids’ clothing company in the U.S., with multi‑billion dollar revenue, thousands of products online and over 600 stores — was struggling to scale digital merchandising. A homegrown CMS couldn’t support multiple concurrent offers or fast personalization, slowing time to market just as e‑commerce sales were surging (up 20% year-over-year) and the holiday season approached. The business needed a DXP tightly integrated with Salesforce Commerce Cloud and an editor-friendly, centralized CMS to empower non‑technical marketers and handle heavy content demands.

The retailer implemented Crownpeak’s Digital Experience Platform integrated with Salesforce Commerce Cloud, moving multiple brands onto a centralized, content-driven commerce model. Non-technical teams now create and reuse pages without HTML, content volume tripled across tens of thousands of products, and real‑time personalized offers are delivered from a single content repository. The result was faster time to market, improved on‑site personalization and a measurable positive impact on online revenue and overall marketing productivity.