Case Study: Brose achieves 100% increase in IT applicants and faster hires with Crownpeak (FirstSpirit) hybrid CMS & AI personalization

Hybrid CMS and AIPowered Personalization Powers Brose Recruiting Program

Brose is a global automotive supplier with operations across Europe, Asia, the Americas and over 6,000 employees in North America. Facing an outdated CMS and difficulty attracting qualified IT talent, Brose needed a multilingual, multi-channel solution that could streamline hiring, integrate with enterprise systems (including Salesforce Commerce Cloud) and comply with privacy requirements.

Brose implemented Crownpeak’s FirstSpirit hybrid DXP with AI-powered personalization and analytics, plus integrations for Google for Jobs and the employee app. The SaaS solution simplified content management and targeted outreach across channels, doubled IT applicants, reduced time-to-hire and applicant bounces, improved conversion and retention, and saved HR hours by eliminating duplication and errors.

Brose

Bernd M. Schell

Project Manager Online Services / Personnel Services