Case Study: Zoetis launches 50+ global websites in 8 months with Crownpeak

How Zoetis Launched Over 50 Websites Fast Using Crownpeak

Zoetis, the world's largest animal health company, faced the challenge of needing to migrate its websites from a prior infrastructure under a tight deadline. They required a single enterprise-grade platform to manage all of their global digital experiences. They turned to the vendor Crownpeak for a solution.

Crownpeak provided a platform that enabled the rapid rollout of secure and compliant websites. The solution allowed Zoetis to launch over 50 global sites in seven languages within just eight months, followed by 48 more sites in the next six months. This resulted in a 49% increase in content consumption and brand awareness, a 24% increase in web operations productivity and lead conversions, and a significant reduction in both marketing and IT operating costs.

Zoetis

Ronald Mintz

IT Professional