Case Study: Toyota achieves consistent global digital quality and improved customer experience with Crownpeak DQM

How Toyota Motor Europe use Crownpeak Digital Quality Management (DQM) to protect the DNA of their global brand

Toyota Motor Europe, a division of the global automotive manufacturer with 20,000+ employees across 53 locations, faced the challenge of protecting the “Omotenashi” quality of its brand across a growing digital footprint—30 markets and 45 websites in multiple languages. As their digital presence expanded, Toyota needed centralized control and visibility to enforce core digital standards while still supporting market-level localization and business rules.

They implemented Crownpeak Digital Quality Management (DQM) to automate compliance checks (accessibility, SEO, usability, legal, site integrity, plus custom localization rules), embed checkpoints in publication workflows, and provide monthly benchmark reports for markets and senior management. The result is a scalable global platform that improves consistency and digital experiences, reduces manual effort and cost, increases market engagement through measurable KPIs and awards, and delivers top scores in accessibility, usability and SEO while continuing to expand coverage.

Toyota

Emanuela Tasinato

Digital Experience