Case Study: Mainline Menswear achieves personalized product discovery and dramatic time savings with Crownpeak

How Mainline Menswear delivers personalized customer experiences

Mainline Menswear, a leading UK retailer of men’s designer clothing with over 10,000 products across 80+ brands, faced slow, manual merchandising that made personalization nearly impossible—especially during sales when the team spent days drag‑and‑dropping items and couldn’t account for stock levels or individual shopper behavior.

By implementing Crownpeak’s AI‑powered Search, Merchandising & Recommendations, Mainline automated personalized product discovery while retaining merchandiser control via custom scoring. The solution cut intensive manual work from days to hours, improved search relevance and product findability, enabled personalization at scale, boosted engagement and AOV, and simplified localization across markets.

Mainline Menswear

Becky Powell

Merchandiser