Case Study: La Redoute achieves up to 40% higher CTR with Crownpeak Product Discovery

How La Redoute capitalized on omnichannel personalization

La Redoute, the French fashion and homeware retailer with over 500,000 products and more than 10 million customers across 20 countries, needed to scale personalization to keep shoppers engaged across channels. Faced with a huge catalog and diverse customer base, the company sought a solution to personalize content and product recommendations at every touchpoint and improve engagement throughout the buying cycle.

Using Crownpeak Product Discovery, La Redoute deployed sitewide personalized recommendations, trigger-based re‑engagement emails and personalized landing pages driven by a self-learning algorithm and multiple customer signals. The program boosted performance substantially — including a 40% lift in CTR from personalized recommendations, a 25.4% increase in overall email CTR, and up to a 30% CTR uplift from recommendation-driven re-engagement emails — while improving impressions, conversion rates and average order value.

La Redoute

Laurie Verhaeghe

Marketing Project Manager