Case Study: Shell achieves consistent global website quality and compliance with Crownpeak DQM

How DQM Helped Shell Ensure Its Global Websites Meet Exacting User Expectations At Every Touchpoint

Shell, a global energy company with a large, complex web presence managed by 20 full‑time site managers, needed to ensure its sites met exacting user expectations and regulatory standards. With a distributed editorial team, Shell sought a centralized, automated solution to give global visibility of quality and compliance issues and to raise standards consistently across all touchpoints.

Crownpeak’s Digital Quality Management (DQM), which Shell adopted in 2006, monitors sites daily, provides dashboards and page‑level checks, alerts editors to issues, and supports training and benchmarking. The solution has improved quality and compliance, sped up fixes, enhanced the customer experience (fewer broken links and missing assets), delivered strategic insight for KPIs, and fostered a culture of continuous improvement—helping some regions achieve zero errors.

Shell

Lisa Hayward

Head of Website Management