Case Study: CSC achieves stronger SEO, fewer website errors, and streamlined quality assurance with Crownpeak DQM

How DQM Helped CSC Streamline Quality Assurance, Reduce Website Errors, and Improve SEO

CSC, a large organization with a complex website of more than 23,000 pages, 10,000 files, and 300 content contributors, needed a better way to manage website errors, compliance, and SEO. Its previous quality and compliance tool was hard to use, which limited adoption among part-time contributors and made manual oversight impractical. CSC turned to Crownpeak Digital Quality Management (DQM) for a more usable solution.

Crownpeak implemented DQM with an interface tailored to CSC’s distributed content model, along with features like Content Insight and Page Checker. The result was higher active usage, improved SEO scores, fewer website errors, stronger brand protection, and simplified monthly reporting with clear benchmark scores. CSC also reported that the tool helped motivate editors and made SEO issues more tangible across teams.

CSC

Christopher Marin

Dir. of Digital Marketing Ecosystem & Analytics