Case Study: Bupa achieves enhanced user experience and global brand consistency with Crownpeak's DQM platform

How Dqm Helped Bupa Enhance Its User Experience And Enforce Brand Standards

Bupa, a global healthcare organization operating across Europe, Asia, Australia and the Americas, struggled to maintain consistent, high-quality website experiences as its international business units varied widely in resources and web expertise. With user experience a key differentiator, Bupa needed a way to enforce brand and content standards across many sites and teams without overburdening local editors.

Bupa deployed a cloud-based Digital Quality Management (DQM) platform to monitor flagship sites, automate checks against brand rules (accessibility statements, local contact/legal details, terminology) and provide visual reports and analytics. The automated monitoring and flexible reporting won stakeholder buy-in, drove wider adoption, improved consistency and usability, raised accessibility awareness among editors, and made website quality measurable at local and global levels.

Bupa

Max Duley

Web Managers