Case Study: Chiesi USA achieves faster time-to-market and improved SEO & accessibility with Crownpeak Digital Experience Platform

How Chiesi Achieved Faster Time to Market with Crownpeak Digital Experience Platform

Chiesi USA, the U.S. affiliate of Parma-based Chiesi Farmaceutici and a specialty pharmaceutical company, needed a more agile digital platform to deliver timely, personalized and accessible website content. Their legacy CMS limited content personalization, slowed time-to-publish, hindered SEO optimization, and lacked the ability to make UI and design-related accessibility adjustments.

By adopting the Crownpeak Digital Experience Platform (DXP/DQM) — a SaaS, flexible and QA-integrated solution — Chiesi streamlined content workflows so one or two team members can now publish updates that previously required multiple groups. The platform improved SEO and search rankings, enhanced site usability, and enabled immediate accessibility remediation, delivering faster time-to-market and a more compliant digital experience.

Chiesi

Lawrence Bressler

Head of Value and Market Access, Global Rare Diseases