Case Study: Blum achieves increased customer engagement across 70 countries and 30 languages with Crownpeak (FirstSpirit CMS)

How Blum increased customer engagement in 70 countries and 30 languages

Blum is a global family-owned manufacturer of furniture fittings with 7,600 employees, production sites in Austria, Poland, Brazil and the U.S., and a presence in over 120 countries through 30 subsidiaries. The company needed a CMS that could support a mobile-first, multi-channel digital strategy, empower both technical and non-technical marketing teams, and deliver localized, content-driven experiences across 70 countries and 30 languages.

Blum implemented Crownpeak FirstSpirit’s hybrid headless CMS, using templates, translation workflows and reusable microsites to speed content creation and maintain brand consistency while allowing local tailoring. The platform integrated easily with existing PIM, CRM and analytics systems, enabling marketers to publish targeted content quickly across dozens of sites and languages—improving time-to-market, usability and customer engagement while streamlining global digital operations.

Blum

Sabine Stadelmann

Digital Marketing Communications