Case Study: AMARA achieves 5x conversion uplift and improved product discovery with Crownpeak

How AMARA optimized its onsite experience across multiple territories with Crownpeak

AMARA is a global online destination for luxury homeware, offering 24,000+ SKUs from 300 brands across 400+ categories to customers in over 100 countries. The business needed to make search, navigation, and product discovery relevant and efficient for diverse shopper journeys and multiple territories without manually tailoring experiences for each category and market.

Crownpeak deployed AI-enhanced personalization and merchandising to automate context-driven category pages, search relevance, and shopper segmentation, with rules that can be adapted per market. The change reduced manual work, increased team efficiency and back-office flexibility, and delivered strong commercial gains — including a forecasted 5x conversion uplift, a significant reduction in search exits, and capacity to focus on strategic trading and curation.

Amara

Ben Blackwell

CMO