Case Study: International Pharmaceutical Company achieves rapid global rebranding and marketing self-sufficiency with CrownPeak

How a High-Profile Pharma Company Gained Centralized Control of Its Web Presence

An international pharmaceutical company managing digital experiences across 50 countries faced a crossroads: with a major global rebranding underway, IT pressure to move off on‑premise systems, and rising costs and maintenance overhead from a custom Drupal solution that broke with each update, the marketing and IT teams needed a more agile, enterprise‑grade platform.

They selected CrownPeak’s multi‑tenant SaaS content platform, which enabled rapid rollout of the new brand, built‑in personalization and testing, Salesforce integration, and supported third‑party integrations so updates wouldn’t break functionality. The change delivered faster time‑to‑market, greater marketing self‑sufficiency, consistent global branding, improved customer engagement and conversions, and reliable global support.