Case Study: Global Pharmaceutical achieves rapid mobile launches and improved customer engagement with CrownPeak

Global Pharmaceutical - Customer Case Study

A global pharmaceutical company facing margin pressures needed to improve customer engagement across all digital touchpoints. Its legacy platform prevented rapid marketing-site deployment and made it difficult to create mobile sites that met strict regulatory and security requirements.

The company selected CrownPeak, which launched compliant, mobile-optimized sites in eight weeks by integrating with existing systems and enabling marketers to design and publish responsive experiences without heavy IT support; CrownPeak’s SSAE 16 and TRUSTe credentials also met IT compliance needs. The new sites exceeded engagement and conversion expectations, led to CrownPeak being adopted as the global standard, and positioned the company to roll out thousands of digital experiences faster and more cost-effectively.

Global Pharmaceutical