Case Study: Global Manufacturing Corporation achieves 150% faster page loads with Crownpeak Tag Auditor

Global Manufacturer Improves Page Load Speed by 150% with Crownpeak Tag Auditor

A global automotive manufacturer (200,000 employees, $100+ billion revenue) was struggling with an uncontrolled proliferation of marketing tags across its websites. With no centralized tag management, redundant and insecure tags were slowing pages, creating latency and mixed‑content/security risks that undermined performance and user trust.

The company deployed Crownpeak Tag Auditor (TagControl) with Trackermap® to audit and visualize the full martech supply chain, identify piggyback tags, and eliminate redundancy. The audit consolidated vendor tags from 200 to under 100, disabled slow and insecure tags, and corrected inefficient deployments—delivering up to a 150% improvement in above‑the‑fold page load time, reduced security risk, and a formal tag governance process for ongoing control.