Case Study: Fnac Darty achieves optimized product discovery and 50% faster algorithm delivery with Crownpeak's algorithm orchestration

Fnac Darty optimizes product discovery with Crownpeak’s algorithm orchestration solution

Fnac Darty, a major European retailer, set out to personalize omnichannel product discovery across desktop, mobile and app while optimizing the customer journey for a catalog of some 20 million products. The group needed to deliver highly relevant recommendations based on browsing and purchase behavior without losing control of its data or slowing time to market.

Using Crownpeak’s open product-discovery and algorithm orchestration platform, Fnac Darty injects and runs its own personalization algorithms in real time, applies intelligent merchandising rules, and AB tests upsell/cross-sell strategies across channels. The result: faster delivery of models (time-to-market for algorithms improved by 50%), higher team efficiency, improved site productivity and responsiveness, greater back-office flexibility, and more effective, personalized recommendations that boost customer engagement.

Fnac Darty

Laurent Anadon

Head of Data in the Digital Department