Case Study: Fortune 500 Financial Services Company achieves 70% increase in content throughput and 22% CSAT improvement with Crownpeak DXM

Driving 70% Increase in Content Throughput and Increasing Marketing Effectiveness

A Fortune 500 financial services company was hindered by aging TeamSite websites that had accumulated technical debt, were cumbersome to update, and increasingly relied on PDFs instead of dynamic content. With time-to-market, agility and digital customer experience as strategic priorities, the Head of Digital sought a SaaS digital experience platform to regain publication agility and better meet rising audience expectations.

Agency VShift recommended Crownpeak Digital Experience Management (DXM) with Crownpeak Digital Quality Management (DQM). A product-site proof-of-concept went live in two months (1/6th of the original schedule) and the full corporate migration finished in six months, moving site ownership from IT to Marketing. The platform delivered a 70% increase in content throughput, reduced admin headcount from five to two (≈60% reduction), cut content updates from four days to five minutes, raised CSAT from 58% to 80% (a 22% improvement), sped time-to-market and produced substantial cost savings.