Case Study: GROHE achieves unified, content-rich e-commerce experiences with Crownpeak

Creating Content-Rich e-Commerce Experiences at GROHE

GROHE, the world’s leading provider of sanitary fittings, faced a fragmented digital experience ecosystem that undermined its e-commerce ambitions. With 60+ country sites in 80 languages and core systems like SAP Hybris (PIM), CELUM (DAM), Solr search and an in‑house CMS, content and data lived in silos, preventing a unified customer view and more engaging, relevant product experiences.

GROHE selected Crownpeak to build a composable digital experience platform that integrates those systems, centralizes content management, and enables real‑time sharing across channels. The unified DXP reduced development time and accelerated time‑to‑value, improved content manager usability, and set the stage for a single global website and AI‑driven personalization to deliver consistently exceptional digital experiences.

GROHE

Carlos Carvalho

Global Head of Websites