Case Study: Leading Insurance Provider achieves unified, flexible web presence and faster updates with Crownpeak DXM

Creating a Unified, Flexible, and Highly Customizable Web Presence

A leading provider of business insurance faced a fragmented, hard-to-manage digital presence: its website ran on a defunct proprietary platform handed to them to maintain, and the marketing team could not update content without IT. Desktop, mobile and blog content lived in separate systems, causing duplication, slow change cycles and a poor customer experience.

They consolidated onto Crownpeak DXM, a SaaS, decoupled platform with fully managed AWS hosting, working closely with their SEO partner for a six‑month launch. The new solution centralized content, enabled fast campaign testing and third‑party integrations, and put the marketing team in control—content updates now go live within a day, support issues are resolved in one to two days, uptime is 99.99%, and customer usability and site speed significantly improved while reducing reliance on IT.