Case Study: Maxoutil achieves +150% more products sold through intelligent upselling and cross-selling with Crownpeak

An ever-improving online experience thanks to intelligent merchandising upselling and cross-selling

Maxoutil is a French e‑retailer specializing in low‑cost tools with more than 50,000 products and about 145,000 monthly shoppers. With a huge catalog, increasingly complex omnichannel customer journeys and manual merchandising limits, the team struggled to surface relevant items and implement effective upsell and cross‑sell strategies.

Using Crownpeak’s recommendation platform—automating personalized carousels, complementarity algorithms and easy A/B testing—Maxoutil deployed targeted recommendations across the homepage, product pages and cart, freeing merchandisers to focus on strategy while retaining control. The result was faster operations, continuous optimization and a more than 150% increase in products sold via Crownpeak recommendations.

Maxoutil

Charles de Tremontels

Marketing Manager