Case Study: Texas Mutual Insurance Company achieves 25x production efficiency with Crownpeak DXM

Achieving x25 Production Efficiency and Supporting Mission-Critical Services

Texas Mutual Insurance Company, founded in 1991 and headquartered in Austin, is Texas’s leading workers’ compensation provider with over $1.1 billion in revenue and coverage for 1.5 million employees. Its website is mission‑critical, but an aging on‑premises architecture made even small updates slow and IT‑dependent—“it would literally take five people a full day to change one page”—and the web team struggled to reliably manage time‑sensitive, accessible content.

After a year‑long vendor selection Texas Mutual adopted Crownpeak Digital Experience Management (DXM) as a SaaS solution, together with Crownpeak Digital Quality Management (DQM), removing hosting burden and enabling in‑house publishing and development. The move delivered a 25x improvement in production efficiency, 25% more site traffic, a 10% drop in home page exits (and a 22% drop in Contact Us views), and benchmark content scores—accessibility 10/10, SEO 10/10, usability 9.9/10—along with significant time and resource savings.

Texas Mutual Insurance Company

Kim Hawk

Senior Web and Graphic Designer