Case Study: High-Profile Pharma Company achieves agility and control of global digital experiences with Crownpeak

Achieving Agility and Control of Digital Experiences Across a Global Web Presence

An international pharmaceutical company managing websites across 50 countries faced a critical crossroads: an imminent global rebrand, pressure from IT to move off on‑premises solutions, and rising development costs made its custom, open‑source (Drupal) stack unsustainable. The existing approach broke integrations with each upgrade and limited marketing’s ability to move quickly and measure campaign effectiveness.

The company chose Crownpeak DXM, a multi‑tenant SaaS CMS that provided enterprise integrations (including Salesforce), built‑in personalization and testing, automatic upgrades, and stronger security/compliance. The platform enabled a rapid global rebrand, empowered marketing to deliver secure, localized experiences without heavy IT support, improved customer engagement and conversions, and eliminated the cost and complexity of manual upgrades.