Case Study: The 11 Day Power Play raises more than $14 million with Crowley Webb

The 11 Day Power Play raises over $14 million in 10 years with Crowley Webb

The 11 Day Power Play, a charity aiming to raise funds for cancer research through a record-breaking hockey event, approached vendor Crowley Webb. Their challenge was to build a brand and promotional strategy to support their audacious goal of raising $1 million.

Crowley Webb implemented a comprehensive solution including brand strategy, a bold visual identity, promotional campaigns, and mascot design. This work helped the event grow from a single game into a community-wide movement. As a result, over 10 years, The 11 Day Power Play has raised more than $14.1 million and engaged 17,000 players and 2,500 volunteers, significantly expanding its impact on local cancer charities.

The 11 Day Power Play