Case Study: Niagara University boosts enrollment with Crowley Webb's Find Your Wings campaign

Niagara University boosts enrollment 15% with Crowley Webb

Niagara University, a private institution, faced significant challenges common in higher education, including rising costs and an impending enrollment cliff. To differentiate itself and address an urgent need to boost enrollment, the university partnered with the vendor Crowley Webb for a branding campaign.

Crowley Webb implemented a comprehensive campaign centered on the theme "Find Your Wings," which was developed through primary quantitative and qualitative research. The solution leveraged broadcast TV, connected TV, targeted paid social advertising, online display ads, and outdoor billboards to connect with prospective students and their parents. This strategy resulted in a 15% year-over-year increase in enrollment, a 120% increase in impressions, a 75% increase in clicks to the website, and a 40% increase in conversions, helping Niagara University retain its status as Western New York's most-enrolled private institution.

Niagara University