Case Study: M&T Bank deepens brand awareness with Crowley Webb's athlete partnership initiative

M&T Bank boosts social reach with Crowley Webb's 8.15M-impression Team M&T campaign

The customer, M&T Bank, worked with the vendor Crowley Webb on an influencer marketing and brand strategy initiative. Their challenge was to connect with customers by assembling a team of athlete brand ambassadors who could make financial literacy more human and share stories aligned with the bank's values.

Crowley Webb developed the Team M&T initiative, partnering with four athletes to create content including animated trading cards and a video series focused on advocacy. This social media strategy resulted in over 8.15 million impressions and a 9.9% increase in followers, significantly deepening brand awareness for M&T Bank.

M&T Bank