Case Study: Evergreen Health boosts brand awareness with Crowley Webb's Inclusive Healthcare Campaign

Evergreen Health boosts aided awareness 171% with Crowley Webb

Evergreen Health, a healthcare provider, faced a challenge with low brand awareness in Western New York (WNY) regarding its inclusive and accessible care. The vendor Crowley Webb was enlisted to help address this identity problem, utilizing services including brand strategy, primary research, and brand positioning.

Crowley Webb developed the "Unconditional" branding campaign to communicate the provider's ethos, deploying it across TV, outdoor, and social media. This solution significantly increased both aided and unaided awareness, resulting in a 171% increase in aided awareness and a 56-point increase in unaided awareness, along with a 25-point lift in extremely positive brand perception.

Evergreen Health