Case Study: Erie Canal Harbor Development Corporation drives 1M+ event visitors with Crowley Webb

Erie Canal Harbor Development Corporation drives 21.1M impressions with Crowley Webb

The Erie Canal Harbor Development Corporation sought to honor the Erie Canal's bicentennial with a summer of events and faced the challenge of generating widespread public intrigue while maintaining historical integrity. They engaged vendor Crowley Webb to develop and execute an integrated tourism campaign.

Crowley Webb implemented a multi-platform strategy under the theme "Journey Through 200 Years on the Erie Canal," which included outdoor billboards, radio, TV, and a targeted social media push on Meta and TikTok. This drove traffic to a new event website. The campaign was highly successful, generating over 21.1 million paid media impressions, 88.9 thousand website clicks, and over one million event visitors, earning two awards for Crowley Webb.

Erie Canal Harbor Development Corporation