Case Study: Sun Outdoors drives launch awareness and media coverage with Crowe PR

Sun Outdoors earns 110 media placements with Crowe PR

Sun Outdoors, an outdoor hospitality leader, faced the challenge of launching its first San Diego property amidst the COVID-19 pandemic and an unexpected last-minute name change. The goal was to build pre-opening awareness and drive guests to the new resort. Crowe PR was tasked with handling the strategic communications and public relations for this launch.

Crowe PR implemented a solution that included building a social media presence, positioning client leadership as industry experts, and executing media events like a hard hat tour and a ribbon-cutting. This strategy successfully generated 110 earned media placements and grew an Instagram following to 12,000, ensuring a successful launch for Sun Outdoors San Diego Bay.

Sun Outdoors