Case Study: Skrewball Whiskey achieves rapid national growth and brand awareness with Crowe PR

Skrewball Whiskey earns 44 articles in 6 months with Crowe PR

Skrewball Whiskey, a new family-run business, faced the challenge of driving brand awareness for its peanut butter whiskey and creating an entirely new category to appeal to female consumers. With limited recognition and availability in under 100 locations, the company hired Crowe PR to gain popularity quickly and expand ahead of potential competitors.

Crowe PR implemented a comprehensive strategic plan that leveraged media relationships, conducted journalist interviews, and seeded product to influencers and press. This approach facilitated market activations and earned significant media coverage. As a result, Skrewball secured a major distribution deal, expanding from one market to national distribution in all 50 states within a year, reaching over 70,000 locations. Crowe PR's efforts established Skrewball as the fastest-growing spirits brand and a household name.

Skrewball Whiskey