Case Study: Rabbit Hole Spirits boosts awareness and product consideration with Crowe PR

Rabbit Hole Spirits earns 2.3B impressions with Crowe PR

Rabbit Hole Spirits, an award-winning whiskey distillery, enlisted Crowe PR to generate positive sentiment within the spirits community and drive general awareness and product consideration among consumers. The challenge was to elevate the brand's profile and establish its products as must-have bourbons for diverse audiences.

Crowe PR implemented a comprehensive strategy using earned media, influencer partnerships, and high-profile event participation. The solution included targeted outreach, award submission management, and a full-scale influencer program timed around key observances. The results were significant, with Crowe PR securing over 2.3 billion earned media impressions and an average influencer engagement rate of 2.75%, achieving widespread visibility in top-tier publications and reaching an audience of over 1.2 million through influencers.

Rabbit Hole Spirits